Stratfield Monitor Studies & Publications

Closing the digital gap for SMEs through independent, data-driven research.


Closing the Digital gap
for SMEs 

Through our annual Stratfield Monitors, we investigate digital maturity, emerging technologies and growth opportunities across industries. Our independent research identifies digital gaps and highlights where companies can improve their competitive position.

Explore our recent studies

Stratfield Monitor 2026 - AI roles in the SDAX

How strongly are Germany's SDAX companies investing in artificial intelligence? Our study examines the prevalence of dedicated AI roles and highlights significant differences between industries.

Stratfield Monitor 2026 - Social Media in German Family Businesses

How effectively do Germany’s leading family-owned businesses use social media? Our study examines their digital presence and social media performance, revealing differences in visibility, engagement and communication strategies.

Stratfield Monitor 2026 – Digitalization of Real Estate Agencies

How digitally advanced are Germany's real estate agencies? We assessed more than 150 agencies against 15 criteria, identifying strengths, weaknesses and opportunities across four dimensions of digital performance.

Coming soon: Digital Gaps in German SMEs

This study will be published in December 2026

Digitization in the German car industry

This study will be published in December 2026

Digital Strategies for the Luxury Watch Market

This study will be published in January 2027

Closing the digital gap is at the heart of Stratfield Group’s mission. That’s why we regularly publish our Stratfield Monitors, examining digital maturity, emerging technologies and growth opportunities across different industries. Our goal is to make digital best practices transparent and help businesses identify where they can improve.

Beyond our independent research, we also conduct tailored studies for investors and business owners. From competitive benchmarking and digital maturity assessments to market analyses, we deliver actionable insights that support investment decisions and uncover opportunities for growth.

Digital growth strategy disciplines

Expert skills our partners bring to the table:
Marketing Strategy
Performance Marketing
SEO
CRM
CRO

What People Say

“Stratfield’s expertise in organic marketing was a key factor in scaling Wefox. Their team of seasoned CMOs, with real in-house experience growing businesses to scale, provided us with tailored strategies that delivered measurable results. They didn’t just advise—they supported our execution, helping us accelerate our growth in a highly competitive market.”
Julian Teicke
Founder, Wefox

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