Marketing Audit for strategic growth, gaining market share & operational efficiency

Unlock actionable insights & optimize your marketing performance, designed to drive sustainable growth and enhance ROI.

Optimizing profitability & accelerating the growth you need

At Stratfield Group, our Marketing and Performance Marketing Audits go beyond conventional assessments to deliver the insights and strategies investors need to accelerate growth or unlock profitability in portfolio companies. Our team of Partners, all with in-house C-Level or VP experience, provides actionable, high-level recommendations that drive fast, scalable results. With a lean and efficient process, we deliver superior audits quickly and at a competitive price—helping you find the path to success without delay.

Marketing Audit growth strategy success

1. Brand & Reputation Analysis (Offline)

We start our marketing audit with an assessment of the overall health of your brand and its reputation in the market, helping you understand public perception and uncover areas to enhance your brand equity, crucial for driving customer loyalty and investor confidence.

2. Customer Retention & CRM Audit

We evaluate your customer relationship management (CRM) system and retention strategies, providing insights into how well you engage and retain customers, while offering recommendations for improving lifetime value and reducing churn.

3. Conversion Rate Optimization (CRO) Review

Your marketing audit becomes a true success with a stellar conversion rate. We analyze your digital touchpoints to identify bottlenecks in your conversion funnel, giving you data-backed recommendations that improve user experience and maximize conversions for higher revenue.

4. Performance Marketing Effectiveness

We audit your performance marketing channels (PPC, social media ads, etc.), assessing spend efficiency and ROI, to ensure you’re investing in the right places for scalable growth.

5. SEO & Organic Search Analysis

We examine your SEO strategy, from on-page optimization to backlink profiles, ensuring your website ranks effectively and attracts high-quality, relevant traffic for long-term growth.

6. Competitive Benchmarking

We compare your marketing performance against competitors, identifying opportunities and gaps in your approach, so you can adjust strategies to outperform market players.

7. Actionable Insights & Improvement Plan

Our marketing audit concludes with clear, actionable insights and a comprehensive plan for optimizing your marketing efforts, ensuring that you have a well-defined path to scale, improve profitability, and drive growth.

Stratfield Group delivers a lean and actionable marketing audit, designed to identify growth opportunities and optimize performance. All components of the marketing audit are optional and can be combined in a modular approach.
Our modular approach allows you to focus on the areas that matter most, providing high-quality insights at a competitive price. With our team’s deep experience in scaling businesses, we ensure that your portfolio company is on the path to faster growth and profitability.

Marketing audit disciplines

Expert skills our partners bring to the table:

Marketing Strategy
Media Planning / Brand Performance
Performance Marketing
SEO
CRM
CRO
Customer Research

What People Say

“Stratfield’s audit was a game changer. Unlike other consultants, their team of CMOs—who have scaled multiple unicorns—provided deep, actionable insights that directly impacted our growth. Their in-house experience made all the difference, identifying opportunities others missed. A truly strategic partner.”
Lukas Enzersdorfer-Konrad
Deputy CEO, Bitpanda

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