Ensure smarter investments with data-driven insights from our comprehensive Marketing Due Diligence process.
We provide a detailed analysis of the target company’s market position and competitive dynamics, helping you understand market potential and (digital) growth opportunities to make well-informed investment decisions.
Our team of Partners assesses the company's customer base and revenue streams, identifying growth drivers and potential risks, to ensure you fully understand the scalability and sustainability of the business model.
We evaluate the company's existing marketing strategies and performance across key channels (digital, offline, etc.), ensuring that marketing efforts are aligned with business goals and capable of driving sustainable growth.
We examine the strength of the company's brand and public perception in the market, highlighting areas where brand equity can be enhanced to foster customer loyalty and increase valuation.
We identify potential risks—whether market, operational, or financial—and provide actionable recommendations to mitigate these risks, ensuring a smoother path to successful exits, IPOs, or growth phases.
In our marketing due diligence we will turn the current business plan of the target company upside down, challenge every lever and objective to gain clarity on the feasibility of the current strategy. We also provide an alternative forecasting to give you the confidence needed to do the investment.
Our seasoned partners will interview the marketing leadership of the target company to assess if the team has the skills needed to execute the business plan. We also identify gaps in the team structure to ensure that the target company will have the necessary resources to make your investment a success.
Our final report delivers strategic recommendations based on our expert analysis, helping investors or founders make informed decisions and move forward with confidence in their portfolio company’s potential.
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