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INFO@YOURSITE.COM

121 KING STREET, MELBOURNE, AUSTRALIA

About Us

Your partners to scale your business

Stratfield isn’t a typical strategy consultancy — we’re the ones who’ve actually built and scaled businesses. Our partners are battle-tested executives with real VP and C-level experience, not career consultants. We’ve led companies through exits, IPOs, rapid scaling, and turnarounds. Whether you need to unlock growth, drive profitability, or prepare for a high-stakes transaction, we don’t just advise—we deliver.

Meet the stratfield Group

Our partners unlock the scale your business deserves

Laurens Mauquoi

Founding Partner

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Laurens Mauquoi is the founding partner of Stratfield Group. Since 2012, he has held leadership roles in marketing and digital, at Project A portfolio companies, smava and nexeye.

Laurens has advised major companies such as Société Générale and Škoda, as well as fast-growing startups like Wefox. With extensive experience in due diligence and exits, he has worked closely with top tier PE investors, such as KKR and 3i and leading investment banks, including Deutsche Bank, Jefferies, UBS, and Harris Williams.
Florian Wachtel heads the Marketing Audit division at Stratfield Group. An expert in Organic Marketing, Florian has extensive experience in optimizing marketing strategies and driving sustainable growth.
He has held key roles at prominent companies, including smava, CHRONEXT, and Autoscout, where he developed and executed high-impact strategies that delivered measurable results.

Florian Wachtel

Associate Partner Marketing Audit

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Florian Wachtel

Associate Partner Marketing Audit

LinkedIn
Florian Wachtel heads the Marketing Audit division at Stratfield Group. An expert in Organic Marketing, Florian has extensive experience in optimizing marketing strategies and driving sustainable growth.
He has held key roles at prominent companies, including smava, CHRONEXT, and Autoscout, where he developed and executed high-impact strategies that delivered measurable results.

Emmanuel Bonnet

Principal Marketing Due Diligence

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Emmanuel Bonnet heads the Marketing Due Diligence and Digital Growth division at Stratfield Group. With a deep expertise in digital transformation and growth, Emmanuel has a proven track record of optimizing marketing strategies for scalability and profitability.

He has held leadership roles at Dr. Smile and has been instrumental in the digitalization efforts of major brands such as PUMA, Rewe, and Breuninger.
Milica Markovic is Associate Principal of Retention & Loyalty at Stratfield Group, where she leads CRM initiatives. With a strong focus on customer retention and loyalty, Milica brings extensive experience in designing and optimizing CRM strategies.
She has held the position of Director of CRM at smava, KFZTeile24, and Hellofresh. Milica started her career at Nielsen and has worked for Telenor, where she refined her expertise in data-driven CRM and hyper-personalization.

Milica Markovic

Associate Principal Retention & Loyalty

LinkedIn

Milica Markovic

Associate Principal Retention & Loyalty

LinkedIn
Milica Markovic is Associate Principal of Retention & Loyalty at Stratfield Group, where she leads CRM initiatives. With a strong focus on customer retention and loyalty, Milica brings extensive experience in designing and optimizing CRM strategies.
She has held the position of Director of CRM at smava, KFZTeile24, and Hellofresh. Milica started her career at Nielsen and has worked for Telenor, where she refined her expertise in data-driven CRM and hyper-personalization.

Patrick Schomaker

Associate Principal AI Adoption

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Patrick Schomaker is Associate Principal for AI Adoption at Stratfield Group, specializing in AI-driven business transformation. With a track record in AI and scaling data-driven revenue models, he leads Stratfield’s efforts to help clients integrate AI technologies for sustainable business growth and competitive advantage.

Prior to joining Stratfield, Patrick built and led analytics and data teams. At Audible (Amazon), he pioneered AI-driven customer personalization, while at JCDecaux, he transformed data into new revenue streams in the Out-of-Home media market. Patrick holds AI certifications from Stanford, Wharton and AWS. 

Stefan Schnabl is Associate Principal for Product Management & Digital Innovation at Stratfield Group, bringing a Silicon Valley mindset to digital transformation and product strategy. Stefan has spent over eight years at Google headquarters in the US, and nearing two decades in the digital industry scaling products.
As Senior Product Manager he led impactful launches for Google’s most critical products, such as Google Search and Google Ads, the company’s primary source of income. Stefan’s teams successfully launched products affecting the lives of billions of users, as well as millions of businesses. His experience at the heart of the world’s leading tech ecosystem gives him unique insight into building and marketing products at scale. Stefan started his career as an Analyst Developer at Goldman Sachs in London.

Stefan Schnabl

Associate Principal Product Management & Digital Innovation

LinkedIn

Stefan Schnabl

Associate Principal Product Management & Digital Innovation

LinkedIn
Stefan Schnabl is Associate Principal for Product Management & Digital Innovation at Stratfield Group, bringing a Silicon Valley mindset to digital transformation and product strategy. Stefan has spent over eight years at Google headquarters in the US, and nearing two decades in the digital industry scaling products.
As Senior Product Manager he led impactful launches for Google’s most critical products, such as Google Search and Google Ads, the company’s primary source of income. Stefan’s teams successfully launched products affecting the lives of billions of users, as well as millions of businesses. His experience at the heart of the world’s leading tech ecosystem gives him unique insight into building and marketing products at scale. Stefan started his career as an Analyst Developer at Goldman Sachs in London.

Martin Rohde

Senior Consultant Analytics

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Martin Rohde is Senior Consultant of Analytics at Stratfield Group, where he is responsible for ensuring the optimal marketing analytics setup and tracking for clients. With a deep understanding of data-driven marketing, Martin helps businesses establish robust analytics frameworks that drive actionable insights.
He began his career as a consultant at PwC and has held key positions at TeamViewer and Gymondo, where he honed his expertise in analytics, performance tracking, and optimization.

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